Location marketing
Location marketing involves positioning the location brand with international visibility and operating the website as a one-stop solution. It also involves the coordination of marketing activities and the development of activities to convince qualified companies and investors to come to Mainz.
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Mike Peter Schweitzer is an authorised signatory of the biomindz Standortentwicklungsgesellschaft Mainz mbH and PR- and marketing manager for the Life Science an Biotechnology hub of Mainz. He started out his career as an officer in the German armed forces, where he studied political economics and social sciences and worked in PR and media relations for seven years.
After he left the German armed forces in 2007, he worked as a press officer at Deutsche Bank AG in Frankfurt, Germany. Starting in 2011, the native of Mainz headed up the press office and social media communications at the Frankfurt Airport operator Fraport AG for more than five years. Before moving to Mainz, he was responsible for corporate communications and group marketing at Helaba, Landesbank Hessen-Thüringen.
The successful life science and biotechnology hub has earned its first-class international position. As someone who comes from Mainz, helping to shape the future of this region for the benefit of us all is a matter very close to my heart.
Tim Roos is an administrative economist and joined the team in October 2024. After completing his Bachelor's degree in Public Administration, he gained practical experience in the administrative sector at Boppard City Council as well as in location marketing at Koblenz Touristik GmbH. Most recently, he was a Master's student in the Public Economics program at the University of Speyer, in order to understand economic relationships in the public sector and apply this knowledge specifically to sustainable location development.
As a project manager for marketing support, his focus is on the development and coordination of measures to identify qualified companies and investors and convince them of Mainz as a location.
As a native of Rhineland-Palatinate, actively helping to shape the vibrant Life Science & Biotechnology Hub is an exciting and motivating task for me. I believe that showing companies and investors the diverse and innovative facets of Mainz and attracting them to future projects is an important contribution to sustainably strengthening the location and the entire region.
